Press Releases

Pit Bulls and Parolees Scores Record Numbers

Pit Bulls and Parolees Scores Record Numbers Image

Thanks to record viewership of a special episode of PIT BULLS & PAROLEES episode over Thanksgiving weekend, Animal Planet will donate $50,000 to Villalobos Rescue Center; a 501c3 nonprofit organization in response to the network’s first-ever “You Watch. We Give.” marketing campaign.



A first for a Discovery Communications network, the Animal Planet “You Watch. We Give” initiative aimed to give thanks to Tia Torres for her tireless work with pit bulls by pledging funds up to $50,000 based on the number of viewers who tuned-in to the November 27 episode titled “Devastation.” The promotion was part of Animal Planet’s R.O.A.R. campaign, a cause marketing initiative that is committed to making a positive impact on the lives of animals.



The episode, which featured Tia’s road trip to parts of New Orleans still affected by Hurricane Katrina and a dramatic pit bull rescue, garnered just under 1.1M unique P2+ viewers (1.094M) on Saturday at 10 PM. The episode was the series’ highest rated episode to-date among most key demos, including M25-54 (0.4), W25-54 (0.5), P18-49 (0.5), P18-34 (0.6), HH (0.7) and P2+ (0.4).